Rebranding Go Give
Monday 4th February 2019
Starting semester two of university I decided to do a rebrand of my major project, Go Give. The existing branding was too playful and wasn’t communicating the message I wanted it to.
I started thinking about what exactly was the message that I wanted the brand to communicate. The essential thing that Go Give needs in order to succeed is people. We are trying to break stereotypes and mould a new vision for charity, but this can’t be done without people getting involved.
Go Give puts the people at the centre of its branding and message, and the “o” encompasses that with the outline of a person in the centre. I think this works really well as it’s very minimal and subtle to even notice. This also makes it better for creating a consistent brand message and a variety of different touchpoints.
I have kept the typeface the same but removed the yellow from the branding as it just looked too harsh when contrasting with the pink. I think overall the new visual marque and logo will be a significant improvement and make the brand look more professional.
One other thing I developed was a way for the slogan to stand on its own and used as a brand mark also. This simple slogan would look like a logo on its own, but it’s to encourage a movement and is easier to associate with charity instantly in the wild.
The next step is working on some touchpoints and marketing that stands out from a poster you would normally ignore on the street or a t-shirt you’d overlook.